As you go about your day-to-day business, who sees your team, your products, your brand the most? Vendors? Customers? Employees? These are your MVPs of your business.
They're the ones who will champion your brand, provide the most referrals for business, and who will ultimately get you on the path to growth. Of course, marketing dollars are spent on your target audience and that's necessary. But your personal collateral to recognize your MVPs? That needs to go toward those who are building your brand up on a daily basis.
Once you've identified your primary MVPs, determine what is needed to keep them performing as such. What do you do well that makes this particular group sing your praises? It shouldn't take much time to nail that down. There's always something about your business that stands out among your various audiences. If it's your team, perhaps your clear and open communication motivates them. Vendors love you? Maybe it's because your processes are easy to follow and you make them feel more like friends than products. And if your customers are your MVPs, well, that's likely because your product or service is delivered in such a way that the experience brings them back for more. Whomever your audience and whatever that "special sauce" is that makes them love you, encourage them by continuing to make that thing a priority.
Don't let those MVPs go unnoticed. If there's one thing we know, it's that small businesses need all the help they can get. By acknowledging and celebrating your MVPs you let them know that you see them, you appreciate them, and you want them to tell others about you. Whether you host a lunch, send gifts, or mail an appreciative note, they'll appreciate the effort. Be creative in the ways you recognize others and they'll remember you even more for that.
"The goal is to provide inspiring information that moves people to action." - Guy Kawasaki
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